I'm not a female, and hence I don't have a ton of experience going into shops like Forever 21, Limited, Express, and others. But when I saw the Love Culture retail store open up in my local Bridgewater, New Jersey mall, I was floored. Even though I was far outside the target audience, I very much appreciated the architectural design, the look+feel of the store, and the values it represented. After doing some research online, I also found that not only was it a great brand story, but that the brand didn't get diluted by the time it got executed into the retail store, where the every day customer had her (or his, to be fair) experience. To the best of my knowledge, no other store has made this much of a focused effort to create a unified and consistent experience in walking into the store. it very much feels walking down a runway in a fashion show.