Amol Waishampayan

10 marketers weigh in on what’s in store for 2024
https://www.thecurrent.com/digital-marketer-2024-predictions-ai-retail-media
“2024 will bring the convergence of three unrelenting areas of innovation: Generative AI planning, privacy compliant first-party data, and safe and simple attribution. Advertisers and publishers have long been talking about first-party data, but 2024 will see key industry players reaching this convergence for the first time, enabling both sides to finally walk the walk. The connective tissue will allow advertisers — Fortune 500 and Main Street alike — to leverage the convergence to safely and simply attribute business outcomes to their AI-assisted data-driven marketing plans.”

Ad Measurement Trends H1 2024
https://www.emarketer.com/content/ad-measurement-trends-h1-2024
The Converged TV Market Drags Its Feet in Changing the Currency Regime
Amol Waishampayan | Interviewed February 29, 2024

AI for Marketers: How AI is Bringing More Effectiveness and Efficiency to TV
https://newyork2023.advertisingweek.com/aw/schedule/
Be inspired with real examples and guidance on how to incorporate AI platforms and tools into how you plan, buy and measure media right now
(featuring LG Ad Solutions, DEPT®, VAB, fullthrottle.ai® )

fullthrottle.ai Puts Pedal To The Metal On CTV Attribution
https://www.adexchanger.com/tv/fullthrottle-puts-pedal-to-the-metal-on-ctv-attribution/
On Wednesday, ad planning and activation platform fullthrottle.ai unveiled SafeMatch to make it easier to connect outcomes to streaming TV ads – historically, a very difficult and convoluted process compared with other digital channels, such as Google, Instagram and Facebook, said fullthrottle’s chief product officer, Amol Waishampayan.

The Current Report: AI and streaming take center stage at CES 2024
https://www.thecurrent.com/current-report-ai-streaming-ces-2024
We connect with IAB Tech Lab's CEO Anthony Katsur and fullthrottle.ai’s CPO Amol Waishampayan to discuss AI and the privacy landscape.

fullthrottle.ai Gets Second Patent For Ad Attribution
https://www.nexttv.com/news/fullthrottleai-gets-second-patent-for-ad-attribution
“Our attribution is focused on business outcomes and is powered by a patent that determines the impact of audio and video on household behavior and action,” said Amol Waishampayan, chief product office at fullthrottle.ai.

Diversity in Business Awards 2023: Amol Waishampayan, fullthrottle.ai
https://www.bizjournals.com/philadelphia
In January, the company received its first patent for its core technologies and in the past two years has grown some 370%. Much of that growth is thanks to the leadership of Chief Product Officer Amol Waishampayan

The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox
https://www.thecurrent.com/report-google-privacy-sandbox-iab-tech-lab-data
Given these technical shortcomings, it should serve as another call to action for advertisers to establish robust first-party data sets, says Amol Waishampayan, the chief product officer of fullthrottle.ai. “If you’re a brand or an agency stewarding a brand’s initiatives, the focus on how you get more first-party data and bring it into the ecosystem is just going to become more and more crucial,” he says. “

Programmatic Advertising Trends Q2 2023
https://www.emarketer.com/content/programmatic-advertising-trends-q2-2023
The Supply Chain Evolves, Programmatic Works Its Way Into Upfront Negotiations, and Post-Cookie Prep Stalls.
Amol Waishampayan | Interviewed May 10, 2023

A New Tracker Promises to Collect a Lot More of Your Data. Its Maker Says That's Better For Your Privacy.
https://gizmodo.com/
Waishampayan said the difference is that his company’s tracker helps a company harvest data on its own customers rather than buying that data from third-party sellers, which are less reliable and less accurate—not to mention worse for your privacy.

Leveraging First-Party Data: Turning Data Scavengers into Data Harvesters
https://www.iab.com/
Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at fullthrottle.ai for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

fullthrottle.ai - First-party data solutions and APIs for advertisers and publishers
https://www.marketecture.tv/
In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes fullthrottle.ai’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data

AW360 Podcast: Amol Waishampayan, CPO, fullthrottle.ai
https://advertisingweek.com/
This week on W360, we speak with Amol Waishampayan, Chief Product Officer at fullthrottle.ai. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.

Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
https://digiday.com/
“As [cookie] deprecation happened, we just fell into it, to be exactly at this intersection of all these different changes that are happening in the marketplace,” he said. “Our technology on their site essentially transforms a lot of that data dying on the vine with an opt-in into first party household data. That’s where out patent fits in: We figured out a way to better recognize returning devices from a previous household and … how to collate all that into a privacy-compliant household address that is essentially hydrated with more metadata.” - Amol Waishampayan

Blockgraph Brings fullthrottle.ai’s Cookieless Identity Strategy To TV
https://www.adexchanger.com/
“First party data is the future – but there’s not much of it,” said Amol Waishampayan, fullthrottle.ai chief product officer. For most marketers, first-party data is just “looking in the rearview mirror at some people in a database who have bought something before” – but that’s a finite data set. (Turns out TV inventory isn’t the only scarce asset.)

MarTech Interview with Amol Waishampayan, Chief Product Officer at fullthrottle.ai
https://martechseries.com/
Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up.

fullthrottle.ai Announces Launch of Audience Flume to Offer Turnkey Access to Novel First-Party Data
https://www.globenewswire.com/
“As many media and advertising companies move towards walled gardens and incompatibility, fullthrottle.ai has made the conscious decision to lead the industry instead towards open resources and interoperability,” said Amol Waishampayan

fullthrottle.ai Technologies, LLC Announces Issuance of Patent for Company’s Proprietary First-Party Data Technologies
“The eventual disappearance of cookies will be transformative for digital marketing, yet many organizations have failed to adequately prepare,” said Amol Waishampayan, Chief Product Officer at FullThrottle. “Our exclusive, technology-powered data tool kit provides an immediate solution to the challenge of targeting and measurement without cookies. Forward-thinking organizations like Ford and iHeartMedia have recognized the importance of first-party data for their long-term marketing strategies. Our continued partnership with these companies will lead to improved results and a better advertising experience for consumers.”

Blockgraph and fullthrottle.ai, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements
https://www.globenewswire.com/
“We are excited to help clients leverage their unique first-party FullThrottle household data by connecting into Blockgraph’s IDoS to drive compelling addressable TV results,” said Amol Waishampayan, Chief Product Officer of fullthrottle.ai

Best practices for collecting, controlling and capitalizing on first-party data assets
https://advertisingweek.com/
Brands and marketers are feeling the pressure. By Amol Waishampayan, Chief Product Officer, FullThrottle

Televisionation: fullthrottle.ai’s Waishampayan on First-Party Data and More
https://itvt.com/
This episode features Amol Waishampayan, Chief Product Officer of fullthrottle.ai, a company which he describes as “the leading source of first-party data transformation, creation and enablement of this post cookie-pocalypse world.”