Lifelong entrepreneur, currently running a company at the seam of AI and addressable TV.

I co-founded fullthrottle.ai and I run it day to day. Revenue, sales, customer success, product, engineering, and operations all sit in my remit, along with the board.

As a lifelong entrepreneur, my path includes a successful exit with my first start-up and more than a decade on both the agency and client side of global brands.

I'm driven by the relentless pursuit of first-party-data-powered AdTech — the kind of work that moves brand outcomes forward without trading off on consumer privacy. I enjoy speaking about it at industry events, and writing about it here.

Outside of work: family, photography, and the slow accumulation of half-built side projects.